Print: Staying Alive
Guest Post by Julie Young, Young Design
“New” marketing methods such as web, email, mobile, video and social media might make you think they are eclipsing traditional print collateral. However, statistics show that marketing professionals are not forsaking print for digital; indeed, print magazines are one of the top forms of media they use, often in conjunction with digital media.
Print is not dead – it has too much going for it.
- It’s been proven to work. Newspapers, magazines, and printers have long histories of being profitable (social media is still trying on that one). Why? Because they’re effective vehicles for advertising.
- Ironically, the digital revolution has made people more aware of design, art, and beauty. We’re all marketers now; we’re all crafting something, whether it’s a blog or posting videos and shorts on social media. We found an audience where before there was none – or none we could reach as easily and cheaply. With that awareness has come a raised consciousness of the beauty of not just art, but products and packaging: the label on a wine bottle, the packaging of coffee, the sleek hand-held digital device. Brand design has never been hotter.
- Print is deeply ingrained in our culture. So much so, that it has become wallpaper – a background. Signs, magazines, books, newspapers and packaging still surround us as we duck our heads to check our digital devices. Staples still sells office paper. People still carry shopping bags. Stores still mail coupons.
- Print is tangible, beautiful and memorable. Well-designed brochures, ads, business cards, signs and packaging stay around longer than fleeting digital images. And being memorable is the key to good marketing.
Focusing on one type of media is unwise; your marketing strategy should include all media. Make print a part of your arsenal.
About the Author
Julie Young is a print and web designer at Young Design. For over 25 years, she has been creating quality branding, websites, print collateral and email marketing to help companies communicate with their customers in order to raise profiles and profits.
