There’s more to SEO – search engine optimization – than just dropping keywords into your text. Here is a quick SEO checklist for brands.
Google and other search engines are constantly seeking ways to deliver the search results users want. The result is ever-changing guidelines for SEO. Here’s a refresher that you can use to make sure your SEO efforts are on target with today’s rules.
Start with Keywords
It is still important to know your keywords. These are the words and phrases people use when they want to get to you and the content you have to offer. Use keywords in navigation, titles, text, image alt tags, etc., where they make sense.
Don’t stuff your pages with keywords just to increase the number of times they are used. A page density of between 1-3% will have an impact.
More Page Factors Influence SEO
There are more factors that impact the rank of your website and pages on search engines. Pay attention to these in addition to keywords:
- Optimize for mobile search: Google penalizes pages that aren’t optimized well for mobile. Mobile traffic likely accounts for half or more of your web traffic, so you can’t afford to not be seen well on the mobile search and screen.
- Page meta description and image alt tags: These two tags are not seen on your page, but they are used by search engines. Keep the meta description to less than 160 characters and make sure it says something that will attract visitors. Use at least one relevant keyword in image alt tags.
- Internal links: Link to relevant content across your own pages.
- External links: Link to quality, relevant sites that are not your own. And-ask those sites to link to you.
- Quick page loads: If your pages aren’t loading in 4 seconds or less, your search engine rank will suffer. Speed issues can be caused by several factors, from poor coding to large images to web hosting restrictions. You may need technical help to get to the root of slowness issues, but it will be worth the investment if SEO is important to you.