Great communication is about relationships. An organization’s relationship with its stakeholders must be focused on serving their needs, not simply spinning a positive image. Today’s constituents are savvy consumers who crave transparency and authenticity.

Digital communication strategies can help strengthen and grow organizations if handled properly.

Digital Strategy

We help clients look at digital strategy, including websites, social channels, blogs, and other online content, in a manner that advances business goals, marketing strategy, and communication efforts.

Out process is customize for each client and generally includes:

  • A deep-dive into your business and goals
  • A written Digital and Social Media Strategy document that includes, goals, strategies, tactics, keywords, timelines, and resources
  • Editorial calendar that guides messaging
  • Training
  • Implementation, evaluation, and support activities

The KDS Digital Strategy Process

Website Redesign Project Management

  • Project management for life-cycle of process
  • Manage team of employees, contractors, and vendors
  • Create strategic website/communication plan
  • Writing clear, actionable requirements for designers & developers
  • Develop and review RFPs for services needed
  • Select vendors and evaluate technology options
  • Testing and quality assurance
  • Website and website improvement management

Website Project Management Done Right

Social Communities Development & Execution

  • Social media strategy
  • Set up
  • Develop content
  • Community management
  • Define and measure success

Content Strategy

To make an impression on the digital landscape you must have great content. You may not know where to start or you may have content but no idea how to effectively leverage it. Either way, you need a content strategy.

  • Evaluate content resources and delivery options
  • Content strategy, from concept, to planning, to implementation
  • Writing and editing

Content Strategy Process

Strategic Communication

  • Writing and editing
  • Speaking and training
  • Use of technology and online tools to communicate
  • Relationship building with key constituencies