Great marketing and communication is about relationships. An organization’s relationship with its stakeholders must be focused on serving their needs, not simply spinning a positive image or selling. Today’s constituents are savvy consumers who crave transparency and authenticity.

Digital communication strategies can help strengthen and grow organizations if handled properly.

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Digital Strategy

I help clients look at digital strategy, including websites, social channels, blogs, and other online content in a manner that advances business goals, marketing strategy, and communication efforts.

The process is customized for each client and generally includes:

  • A deep-dive into your business and goals
  • A written Digital and Social Media Strategy document that includes, goals, strategies, tactics, keywords, timelines, and resources
  • Editorial calendar that guides messaging
  • Training
  • Implementation, evaluation, and support activities

The KDS Digital Strategy Process

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Website Redesign Project Management

  • Project management for life-cycle of process
  • Manage team of employees, contractors, and vendors
  • Create strategic website/communication plan
  • Document clear, actionable requirements for designers & developers
  • Develop and review RFPs for services needed
  • Select vendors and evaluate technology options
  • Testing and quality assurance
  • Website and website improvement management

Website Project Management Done Right

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Social Communities Development & Execution

  • Social media strategy
  • Set up
  • Develop content
  • Community management
  • Define and measure success

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Content Strategy

To make an impression on the digital landscape you must have great content. You may not know where to start or you may have content but no idea how to effectively leverage it. Either way, you need a content strategy.

  • Evaluate content resources and delivery options
  • Content strategy, from concept, to planning, to implementation
  • Writing and editing

Content Strategy Process

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Strategic Communication

  • Writing and editing
  • Speaking and training
  • Use of technology and online tools to communicate
  • Relationship building with key constituencies