Kurtz Digital Strategy takes a strategic approach to your digital marketing and communication.
Kurtz Digital Strategy follows a strategic process so that you get the right marketing and communication strategy for your needs.
Our process generally includes:
- A deep-dive into your business and goals
- A written Digital and Social Media Strategy document that includes, goals, strategies, tactics, keywords, timelines, and resources
- An editorial calendar that guides messaging
- Implementation, evaluation, and support activities
KDS Digital Strategy Process
Our proven process has four steps: discovery, strategy, implementation, and evaluation. Each of these steps is customized for each client. The outcome is a dynamic online marketing strategy that serves relationship and engagement needs with key constituents.
In the discovery phase, we gather the information needed to develop an insightful, targeted marketing strategy. We talk with stakeholders and review your business plans. We look at current activities to identify successes as well as missed opportunities.
As we move to the strategy phase, we turn the insights gained during the discovery phase into an actionable plan. The strategy defines the goals as well as the specific strategies and tactics that will move you toward them. We define the timeline and the resources needed. Finally, we outline the measures of success.
We define messaging that is relevant to you and your audience. Sample messages are created to provide inspiration and guidance. We provide ideas for content that can be adapted for multiple purposes.
As the outcome of the strategy phase, you have your digital marketing strategy. It is then time to start implementing the tactics that will lead to success.
KDS provides guidance and hands-on support as needed. Some clients have the resources to execute the strategy, while others prefer to task this effort to us.
This phase often includes coaching to help your team confidently execute the plan. KDS provides one-on-one coaching as well as group and individual training.
As the strategy is implemented, we assess each activity and the strategy as a whole. These evaluations allow for optimization of the marketing strategy.
Activities can include assessments of social media activities, surveys and focus groups. Evaluations are customized to the needs of each client.