The data is incontrovertable – people (aka your customers, target audience, etc) are using social media. Just take a look at the many stats posts at this blog alone (start with yesterday’s). Yet, many companies hesitate to join the party. I’ve ready a lot of great pieces lately from advertising and marketing pros that provide… Read More
Are you thinking about a facebook page for your company? A second life storefront? Creating your own online social community? Launching online entertainment or a contest to develop content? Many big name companies are trying these strategies, but they are not always the footsteps to follow. For some thought provoking ideas on what works and… Read More
H&R Block is talking about success with gaining better brand awareness from a recent social media blitz that involved Facebook, MySpace, Twitter and more. A recent article in Advertising Age documents their campaign and their measures of success.