Know Thy Audience

Set yourself up for success on social media by learning everything you can about your audience. Take time to research what your audience needs and what they do online. This research comes from social media listening – or monitoring what’s going on. Here’s how to start listening and building your understanding of your audience and their… Read More

Get to Know Your Audience

The most common answer when I ask a new client to define their target audience is “everyone.” That’s the wrong answer. Targeting everyone in your marketing means that you are wasting time and money reaching people who will never buy from you. Taking time to really define your target audience makes sense. The more you… Read More

Facebook Offers More Audience Options for Ads

Facebook has updated custom audience options for ads. To access the new options, open your Business Manager dashboard, select Audiences, and then the Create Audience tab. The new Engagement options are available under the  Custom Audience option. Previously, there were only four options in the Engagement tab. Now there are options for video, lead form, canvas, Facebook page, and Instagram.… Read More