Every business needs to understand its target customer. The best businesses invest time and energy into developing a deep, granular understanding of that target. They move beyond “middle aged women” to “married women in their 50’s with no children living at home who live along the East Coast and have a strong interest in […]
Brands use social media platforms to connect with their audience. So, you want to gain social media followers for your brand. You want to connect with people who will actively engage with your content, share it with their networks, and be customers. Here are 5 tactics to consider to grow your social media following. Post […]
Set yourself up for success on social media by learning everything you can about your audience. Take time to research what your audience needs and what they do online. This research comes from social media listening – or monitoring what’s going on. Here’s how to start listening and building your understanding of your audience and their […]
