5 Easy Ways to Gain Social Media Followers

Brands use social media platforms to connect with their audience. So, you want to have as many of the right followers as possible. You want to connect with people who will actively engage with your content, share it with their networks, and be customers. Here are 5 tactics to consider to grow your social media… Read More

Know Thy Audience

Set yourself up for success on social media by learning everything you can about your audience. Take time to research what your audience needs and what they do online. This research comes from social media listening – or monitoring what’s going on. Here’s how to start listening and building your understanding of your audience and their… Read More

Get to Know Your Audience

The most common answer when I ask a new client to define their target audience is “everyone.” That’s the wrong answer. Targeting everyone in your marketing means that you are wasting time and money reaching people who will never buy from you. Taking time to really define your target audience makes sense. The more you… Read More