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5 Easy Ways to Gain Social Media Followers

Brands use social media platforms to connect with their audience. So, you want to have as many of the right followers as possible.

You want to connect with people who will actively engage with your content, share it with their networks, and be customers. Here are 5 tactics to consider to grow your social media following.

Post Content Your Audience Cares About

Give both prospective and current fans a reason to follow you on multiple platforms. Don’t just share links, share your perspective. Create content that people won’t see elsewhere. Provide value and entice followers to stay tuned in.

Tailor your content for each channel’s users. Use Twitter to share latest news and real-time alerts and Facebook to tell longer stories about the people who are part of your brand. Use Instagram to share awesome images that illustrate who you are.

Respond to Your Community

When a follower takes time to comment or send you a question, respond. Quickly. Let them know they matter.

When you make your online community feel heard and acknowledged, they’re more likely to become engaged and serve as your most loyal social media ambassadors.

Include a Visual with Every Post

Include an eye-catching, colorful image or graphic with each post. The data shows that content with relevant images gets more views than content without images.

Video gets the most engagement on all social platforms, so use video if you can. Be sure to upload your video directly to your platform of choice, rather than posting a link to an outside website (like YouTube). This way, your video will autoplay as people land on it while scrolling through their feeds, grabbing more attention. There is also evidence that most platforms give higher visibility to videos that are not external links.

Change Your Page Photos

Keep your presence fresh and new by updating your profile photo and banner. Use them to showcase your latest developments and demonstrate that you are active.

Be Personable

The most successful brands on social media have establish a personality. They create content that make people smile and even laugh. (We all need to laugh!) Find a way to connect with your followers that injects some fun into the experience.

Know Thy Audience

Set yourself up for success on social media by learning everything you can about your audience. Take time to research what your audience needs and what they do online.

This research comes from social media listening – or monitoring what’s going on. Here’s how to start listening and building your understanding of your audience and their needs.

Define your audience.

Your audience is not everyone. It’s not all women or all men. You need to get to a much more specific definition of your audience in order to be effective.

Knowing who your audience is and what they expect on social is key to creating content that they will like, comment on, and share. You want to define demographics, motivations, common objections or issues, and the emotional needs of your audience.

Gather real-world data.

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, which languages they speak, and how they interact with your brand on social.

Each platform offers metrics. There are also insightful research studies published by Pew and others. Data insights allow you to refine your strategy and better target your content to your audience.

Get to Know Your Audience

The most common answer when I ask a new client to define their target audience is “everyone.” That’s the wrong answer. Targeting everyone in your marketing means that you are wasting time and money reaching people who will never buy from you.

Taking time to really define your target audience makes sense. The more you know about your customer and potential customer, the more you can tailor your marketing to make meaningful connections.

Start with Demographics

Demographics present the facts about your buyer. This includes:

  • Age
  • Location
  • Gender
  • Income
  • Education
  • Occupation
  • Family size
  • Ethnic background

This data can be obtained by asking your customers and interested prospects directly. You can also look at social media data for people who are qualified prospects. Your website analytics can also offer this data.

You may need to take the extra step of doing research to collect the right data. A survey or focus group can really help you hone in on demographics as well as psychographics.

Psychographics Take You Beyond the Facts

Phychographics offer insight into the behavior of your target audience. Here you are documenting habits and traits.

  • Interests
  • Hobbies
  • Positive motivators
  • Negative motivators
  • Lifestyle
  • Values

Build Your Audience Profile

Together, these elements allow you to build your brand in a way that meets the interests and needs of your target audience. The more you can speak directly to your audience in your marketing, the more your messaging with resonate.

Creating connections is the ultimate goal of all your messaging. You need to connect to build relationships and the trust that leads to purchases or whatever action you are targeting.