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How to Connect Your Target Reader with Your Blog

Blogging is an important online marketing tactic for most businesses. Blogs create a stream of fresh content that people crave and that search engines love. As with all online marketing, just pushing content out is not enough. You have to be intentional to connect with your reader.

Getting People to Engage with Your Blog

There are several ways people can interact with posts on your blog. They can leave a comment directly on the blog if you have that feature enabled. Or, they can comment when you share blog posts on social media and other channels.

Other options include:

  • Sharing your post on social media
  • Mentioning your post in their content
  • Subscribing to your blog or following your social media to get more content

Keep these signs of engagement in mind. Make sure your blog and social media set up makes it easy for people to engage. Make sure each post is compelling enough for your target audience to care and want to share your content.

Gaining Search Engine Love

Blog engagement helps you connect with your audience. It also helps your visibility in search engines. Comments and shares are a signal to search engines that your content is valuable. Valuable content appears in the top of search results.

How to Connect with Readers

Posting a steady stream of new content is great. Writing each post with the goal of engagement in mind is even better.

Here are elements to keep in mind as you compose your posts:

  • Speak to the needs of your audience. Connect with their problems and questions and provide insightful answers and solutions.
  • Says something valuable. Your content should be informative, relevant, and worthwhile.
  • Have a schedule. Publish new posts on a regular basis. You don’t have to blog every day to create engagement, but make sure the intervals are predictable.
  • Be authentic. Post content that you care about. Infuse it with your unique point of view and expertise.
  • Stand out. Don;t shy away from saying something that’s controversial or unpopular. People tend to respond to something when they disagree. To get people to share their point of view, start an interesting discussion.
  • Invite engagement. Ask people for their thoughts and comments and respond when they take time to do that.

Next Steps

As you write content for your blog, make sure you follow these tips to better connect with your readers. Post awesome and original content and share your unique expertise and point of view. Ask for ideas and thoughts and respond to them.

Blogging for SEO

A blog is a great way to keep your site fresh for search engines. New content means your site is active and relevant.

As you add to your blog, here is a checklist of items to follow to make sure you get maximum SEO benefit from every new post.

Step 1. Pick and use a keyword. 

Every blog post should focus on a keyword that is important to your brand and to your audience.  Before you start to write, know the keyword you want to focus on as well as related keywords that make sense to include.

Step 2. Have a goal for the post.

What do you want the reader to takeaway from the post? What action do you want them to take? Your post should be meaningful and interesting to your target audience.

Step 3. Write something interesting!

Make sure your post speaks to your audience and tells them something they want to know. If you have related content or there is great supporting content at other sites, link them. The goal is to develop content that adds to what is already out there.

Step 4. Add structure.

Make sure your post starts with an H1 heading, and that it includes subheads that use H2 and lower. Subheads that are at the same level should use the same tag.

Text that can be presented as bullets should be formatted that way to aid comprehension and scannability.

Break up any long paragraphs into shorter chunks. Keep sentences short.

Step 5. Add SEO elements.

  • Include alt text for all images
  • Optimize the meta title with your keyword
  • Write a meta description that uses your keyword and appeals to the reader

Step 6. Publish and share.

Publish your post and then share it everywhere you connect with your audience online. Use social media and consider an email blast. Use all the ways you have to reach your target audience to let them know about the great content you just created.

 

The blog post checklist in short

In this article, I’ve talked you through the blog post checklist to optimize your post for the search engines. First of all, every blog post should start by executing keyword research. Secondly, make sure you take the time to prepare your blog post carefully. And after you have written the post, use Yoast SEO to check the readability and SEO of your content.

This brings you to the last step in this checklist: publishing your awesome blog post and sharing it with your audience right away. Which brings me to my final step in this article: wishing you lots of luck with your writing!

Your Quick Guide to Winning Blog Posts

Guest Post by Josh Wardini, Editorial Contributor and Community Manager at TechPriceCrunch

According to Tech Price Crunch, there are more than 600 million blogs globally. Competing in such a saturated market is difficult, but not impossible.

In this post, we’ll look at quick tips to get you started.

Understand What Your Audience Wants

When you decide to create a post, you may spend some time thinking about what your topic will be. That’s mistake number one. Instead, shift your thinking to what your readers might want you to cover.

What issues are they dealing with? What concerns have they raised? Are there pain points that your content may help them solve.

Starting each post with a reader-centric mindset allows you to create useful content. It sets you up as an expert resource for your visitors.

Choose the Right Form of Content

Writing out a quick blog post is simple enough. If you’ve got 15 minutes to spare, you can quickly type out a 300- or 400-words. That’s a worthy goal, as long as it’s what your visitors want.

An audience of young executives with little time to spare will love the quick bites of information. Readers with more time on their hands might prefer something with a bit more depth to it. Also, consider changing up the content between short-form, long-form, and video.

Create Stellar Content

The golden rule for standing out is to create content that stands out. Your content must be flawless to impress visitors. Make sure that written articles are:

  • Well-written
  • Adequately spaced out so as not to look cluttered
  • Interesting
  • Relevant to your target audience

If you’re using video content, make sure that it’s of good quality.

Final Notes

Create content that you’re proud to put your name to. Search engines are no longer fooled by key-word stuffed mediocre work. The algorithms look for signs that your content is useful to audiences. The best way to convince search engines is to provide valuable content for your visitors.

About the Author

Josh Wardini, is the Editorial Contributor and Community Manager at TechPriceCrunch. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.