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Great Post AND Awesome SEO

When you commit to writing a blog, the first fear is probably coming up with enough topics to write about. These days, writing an interesting post isn’t even half the game.

Writing a blog post or other online content is only worthwhile if it helps your effort to be found online. Every blog post should advance your search engine optimization (SEO) goals.

It is actually pretty easy to write a post that your audience finds interesting AND helps your SEO.

Define the Message

What do you want to tell your readers? What is the key takeaway you want to offer?

Every post you write should have a purpose. Define that purpose before you start to write.

Keywords Come First

Every post should be written with keywords in mind. You need to use the same words and phrases that your audience uses when searching online. Define a primary keyword or phrase. Also have a list of keywords related to the content. Use them all!

Structure Your Writing

Start with an introduction. Say what you are going to say. Tell the reader why they want to spend the time to read your post.

Write the text of the post in a series of short paragraphs. Each paragraph should consist of short sentences that use short words. This approach increases the chances your reader will understand what you are saying.

Group related paragraphs with subheads that keep the flow. The reader should be able to read the title and subheads alone and get the main point of your post.

End with a conclusion that revisits your main message. All of the elements – title, subheads, paragraph and conclusion should make use of keywords.

When you are done you have told the reader what you will say, provided the details, and then told them what you said. And, you have done all of that using the words and phrases that they use!

Write Enough to Count

Aim for 600 words minimum per post. Google likes articles of 600-1200 words. However, if your article is too long and not easy to read it won’t be read. So make every word worth reading!

Link Related Content

Be sure to use links to connect related content. Link to related website pages and other blog posts. Internal links – links within your website and/or blog – helps readers get the full breadth of your expertise. Links are also important for your search engine rank.

Add New Content

Search engines like active websites. A major signal is new content. So, be sure to add new content often.

Make sure every addition adds to your business goal, highlights your expertise and speaks in the words (keywords!) that your audience uses. You will keep you audience interested and attract the attention of search engines, too!

Great Content Works

Every blog post is an opportunity to highlight your expertise and to talk to your audience in a way that makes sense to them. It is also an opportunity to get the attention of search engines. Make sure every post follows the basics of great online writing and you will advance your business goals.

Snag Blog Readers with Twitter

Twitter has largely settled into a social media platform for news and events. It also presents an opportunity to increase your blog readers.

Establish a Presence on Twitter

First you have to establish a presence on Twitter. Make sure your branding makes a solid connection between you, your business and your blog. Don’t create confusion by using different names and imagery. Consistency is important.

Don’t forget to put your website URL in your Twitter profile. You can use the URL that goes directly to your blog if that is a focus for your business.

Gain followers by following people and businesses that you know. Once you start this process. Twitter will recommend people to follow. Act on any suggestions that make sense.

If you have a following (or even if you want to build one), incorporate these tactics into your Twitter use and you are sure to see your blog traffic rise.

Now you are ready to use Twitter to gain blog readers.

Pin Your Posts

Twitter has a feature where you can pin a tweet to the top of your profile. When people go to your profile to learn more about you, they will see the tweet that you’ve pinned first. Use this to share your latest blog post or a popular one.

Use Relevant Hashtags

Adding hashtags to your tweets can help them to be seen by more people. Use hashtags that are relevant to the blog post that you are sharing and that are used by your target audience.

Tweet Often

If you don’t tweet often, your tweets will get lost in the stream. Tweeting often and at different times of day maximizes your visibility. Followers will see your tweets no matter what time they check their feed.  A scheduling tool like Buffer, Tweetdeck, and Hootsuite makes scheduling easy.

Set Up Twitter Cards on Your Site

Twitter Cards are a form of SMO – Social Media Optimization. The SMO tags tell Twitter what image and text to show in a preview for your website. This makes your blog posts look much more appealing when they are shared on Twitter.

The simplest way to get your Twitter cards set up is to install the Yoast SEO plugin, which many people already have installed on their WordPress site for SEO purposes.

Include an Image in Every Tweet

Images make your tweets more eye-catching. Always use an image with your tweets.

Create Click to Tweet Links

Click to Tweet links are shareable links that allow people to tweet out a pre-populated tweet with just one click.

Click to Tweet helps you generate the links and also gives you access to some stats on the links. Once you’ve created them, you can put these links on your blog posts. There are also WordPress plugins that you can use to put these links on your blog.

Promote Older Content

Promote all your content, not just the latest post. Promote all your posts that are still relevant. Scheduling tools like Buffer and Hootsuite can do this work for you.

Keep on Blogging

Blogs have been around since the mid 90s and they continue to be a worthwhile online marketing and communication strategy. It can be hard to keep your blog lively, but keep at it!

Stats recently collected by Website Builder indicate this is a tactic worthy of continued investment.

  • Companies that blogs receive 55% more website visitors on average
  • Companies that blog receive 97% more links to their website
  • 70% of consumers learn about a company through articles rather than ads
  • 77% of internet users read blogs
  • 23% of time online is spent on blog content
  • In the US, internet users spend 3x more time on blogs than email
  • 92% of companies that blog multiple times a day have acquired a customer from the blog

To get the most from your blog, be sure you actively market you content. Share posts on Facebook and any other social media channels that you use.

Leverage opportunities beyond sharing the link on the day a post is published. On LinkedIn, for example, you can share as an activity update, in one or more groups, and republish as an article.

Also make sure your blog content is well-integrated into your website. When you blog on a topic, you want to interconnect to any other related content, including pages, white papers, etc.