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3 Tips to Boost Your Brand Reputation

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When people see your brand – your logo, content you have posted, your website, etc. – you want them to have a positive reaction. You want them to be open to what you have to say and to trust that you have their best interests in mind.

Boost Your Brand Reputation

Here are three great ways to manage a positive brand reputation.

Show your value. Show the value you bring to your clients and customers. Provide case studies and testimonials. Ask clients to leave reviews for you at relevant online sites.

Engage. Put the bullhorn aside and take time to listen to what your audience is saying and engage with what matters to them. Create conversations that matter.

Provide service. Not everything will go smoothly. Be sure you are accessible when your clients have a need or concern. Make your email and phone number readily available and make sure both are monitored regularly. Messages that get no response are not going to help your reputation. Consider an online chat feature and other best practices in your industry.

Listen and Learn

One of the best resources to build your reputation online is to listen to what others are doing.

  • How are competitors managing their online reputations? Learn from their mistakes, and capitalize on their wins.
  • What does your community care about? Watch their posts and comments for insight into what matters most right now. Rather than ignore everything that isn’t central to your needs, be sensitive to their interests.

Importance of Being Consistent Online

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A fundamental element of online marketing is consistency. You need to be painstakingly completely consistent so that there is only one you online – one brand, one identity, one message.

Inconsistency creates confusion. When people see information that is similar but not the same, it creates a question in their mind. Is that the same thing? Is it different. Questions lead to confusion, which is not what you need.

Inconsistent information also hinders your search engine optimization. When crawlers find different information, it dilutes the understanding of your presence. This can lead to duplicate listings and worse, reduced search rank.

Name, Address and Phone

A critical aspect of online consistency is your NAP – name, address and phone. Use the same NAP everywhere! Variations of your business name, can confuse people and search engines to think each is a different business. Ditto for addresses.

Branding

Be consistent with the representations of your brand as well. Use the same logo everywhere. If you revise it, go back and revise it everywhere. Don’t lead a trail of differing logos that muddy your brand identity.

Define your color palette and stick to it. Decide on a style of imagery. Use the same fonts and the same tone.

Messaging

Know your marketing message and stick to it. Whether you are doing an elevator speech at a networking event, creating a page for your website, or posting on social media, your messaging must be clear and consistent.

  • Focus on your value proposition
  • Use your keywords
  • Maintain a consistent tone

Consistency Creates Understanding

Being consistent with your brand fundamentals will help you gain traction online. Each time people (and search crawlers) encounter your information will build brand awareness and understanding.

Social Media Contests Made Easy

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Running contests on social media can be a great way to boost brand exposure. Contests are a great way to generate engagement. And, because social platform algorithms are designed to amplify content that stimulates user interest and activity, contest posts can boost reach and exposure.

Here are three contest tools to make it easy and effective to run your next contest.

Easypromos

Easypromos app can be used to create competitions for Facebook, Instagram, Twitter, Pinterest, and YouTube.  You can run 30 different types of promos sorted by goal. There’s even an option to create contests in multiple languages.

After creating your campaign, you can embed it on your website. You can also set up automated emails to nurture your leads after they enter your contest.

Built-in analytics let you track campaign performance and even calculate the ROI for your contests.

Woobox

Over 4 million brands use Woobox to run sweepstakes, photo and video contests, polls and other types of contests on Facebook, Twitter, Instagram, YouTube, and Pinterest. When you’re done creating your contest, you can embed it on your website or social media pages.

You can also create popups that prompt your website visitors to enter your contests. And if you run a WordPress website, Woobox has a plugin that makes the process easier.

Campaign performance data is available in real-time.