Your brand’s reputation affects your business directly. Your online reputation is as important as the word on the street.
I have previously posted about the importance of managing your online reputation, and now I offer some tools that help.
Mention is like Google Alerts, only more so! You are able to compare your brand with competitors for factors like share of voice, sentiment, reach, and influence.
You learn what people say about you and when. You see trends.
The Brand Grader
The Brand Grader is a free tool that offers a quick overview of a brand’s online presence in seconds. The aim is to quickly understand some of the things a brand does best, and what’s not working so well. Choose the company or product you’re interested in, and you’ll see:
- Web influencers
- Top sources
- Brand sentiment (positive, negative, neutral)
- Location of mentions
Social media and brand reputation go hand-in-hand. Aside from your website, your social profiles are likely the most visible access points for your business. Buffer enables you to schedule and send posts to all of your social media platforms from one place.
The more quality, engaging content you share with your audience, the better. A professional, engaging social presence lets you stay front-of-mind for consumers, and builds trust in your brand. And as word spreads and followers join your communities online, your reputation improves.
Buzzsumo shows you what content is trending across social media, blogs, and news. Compare your content with competitors. Buzzsumo also helps you identify influencers. Search for a topic of interest, and Buzzsumo shows you the top influencers.
SimilarWeb as a website ranking site. It also benchmarks a site against competitors for factors such as time on site, bounce rate, and page views per visit. This can help you understand how you stack up against competitors.
SimilarWeb also offers market research about an industry to show you how well-known and well-respected your brand is within your field.
Reputology specializes in review tracking, enabling you to easily find and monitor brand reviews all over the web. More and more people turn to reviews before making a purchasing decision, so managing reviews is an important component of reputation management.
If Yelp, TripAdvisor, and Facebook reviews have a major impact on your business, this is the tool for you . Reputology delivers all these reviews in one place, and lets you respond to them from within the platform.
Get Five Stars
Speaking of reviews, Get Five Stars helps you encourage reviews from your audience. With it you can launch Net Promoter Score (NPS) surveys. Responses are averaged and this makes up your NPS. When a user completes the NPS survey, they’re given the option to share their happy on major review sites.