Effective Marketing Via Zoom

Marketing Via ZoomEverything you do online creates your online presence and impacts your marketing. Consider Zoom and other online meeting and networking platforms as part of your marketing strategy. Be intentional about creating a thoughtful, inclusive space that represents you and your brand well.

Make Your Brand Clear

Carry your brand into your online meetings. Incorporate both your name and your company in your screen name. Consider using a background that includes your business name and/or logo. This can be on the wall behind you or an image you use to mask your actual background. You can also wear branded apparel.

Verbally connect yourself with your company and make sure everyone understands the goal of the conversation.

Use the chat feature to share contact information and extend an invitation for follow up and 1-1 conversations.

Plan for Inclusiveness

Video meetings can also exacerbate  inequalities that exist in physical meetings and introduce new challenges. For example, you can’t read body language or facial expressions as easily, so it’s more difficult to tell if someone is uncomfortable or disagrees with you.

Here are some simple tips you can use to make sure your video meetings are inclusive and welcoming for all.

  1. Create an agenda. Let everyone know the plan for the call before it begins.
  2. Give participants a say in the schedule. With remote work, you can’t assume that everyone is keeping M-F 9-5 hours.
  3. Handle interruptions with grace. Find the funny in moments when a child, animal, or parent interrupts. We’re all doing our best.
  4. Make cameras optional. Not everyone is comfortable sharing their home turned into office space or has the ability to isolate from distractions.
  5. Give everyone a chance to speak. Internet connections can create lag, and folks with slower speeds can be hesitant to interrupt the flow.

Be Personable

Be as personable online as you are in face-to-face meetings. (Remember those?!?) Be sure to give everyone time to settle in and meet each other. Give them a chance to feel welcome before diving into the planned agenda.

Use hand gestures to help people follow your conversation. Watch their faces for reactions that may tell you to move on or slow down. Take pauses to ask questions and get reactions.



How To Create An Online Event That Brings Value To ALL Attendees

Guest Post By Cynthia Battino, BHSP, Transformational Healing Life Coach, Energy Worker, Happiness Expert, Certified Vistage Speaker and Host of Sterling Women

COVID-19 made us shift, pivot, and bob and weave to keep our businesses up and running. Many of us worked virtually and found a new friend, Zoom.

There are other online platforms out there, but what I like about Zoom is 1) it’s free or relatively cheap, 2) it’s easy to use, and 3) it has some great tutorials on how to effectively use the platform.

Shifting from live events to online events can be complicated. Here’s what I have done that make our Sterling Women virtual networking events successful:

  • I make sure that my email blasts are easy to read, and they have a larger than life “Register Here” button. All sponsors are listed on the emails with links to their websites.
  • I send frequent email blasts starting at one a week and then more frequently up to the day of the event. I send one out the morning of the event and give them one last opportunity to sign up.
  • At the events they are given a program in pdf format, plus tips from some of our sponsors. (I always give a business, marketing and happiness tip – since most of the people who attend are business owners). This program also lists the sponsors and has space for them to take notes from the speaker.
  • I have someone helping me with allowing people to attend the meeting (I make them wait in the waiting room when they log on). He/she and the speaker become co-hosts. This way they can share their screen, unmute people and let attendees in after the meeting has begun.
  • We have a speaker who tells their inspiring story to motivate us to keep our doors open and do our best to be profitable – pandemic or no pandemic. This talks to the tenacity and strength of the human spirit.
  • I use the breakout rooms feature and let the attendees be chosen randomly by the software. They have 10-15 minutes to share their elevator speeches and give their contact information on the chat board.
  • I choose two people to give their elevator speech to everyone on the Zoom meeting call. I usually choose someone new to Sterling Women and someone who has been attending for years.
  • I give out some door prizes at the END of the event. This way attendees don’t leave early, and they have something else to look forward to.
  • After the event I send the names, business names, phone numbers and websites of all attendees (no email addresses are shared). They are also sent a survey they can complete so that we can receive important feedback about the speaker, format and event itself. I encourage everyone to schedule a 1:1 with at least one person from their breakout room in the next week.
  • Finally, I keep the core values of our live events the same as our virtual events. The Core Values for Sterling Women are: inclusivity, having fun while doing serious business, a sisterhood (sisters helping sisters), and making sure I give value to our sponsors and everyone that attends one of our events.

Just like I am giving you this information to use as you like, I had someone who taught me about events, and I have an assistant who has been doing events for years for non-profits. I love being the “bridge to abundance” for others. Whether it is connecting people or sharing what I have learned. We all deserve to be as successful as we can (and choose) to be.

About the Author

Life coach, energy worker, speaker, author, certified Vistage Speaker, host of Sterling Women and happiness expert; these are just a few words to describe Cindy Battino. Her coaching comes from her intensive study to become a Brennan Healing Science Practitioner. Previously she graduated from George Mason University with a degree in Economics. In 2011 she founded Transformational Healing in Middleburg, Va. Cindy is a teacher by trade and teaches relationship and life skills. These skills are the tools her clients use to transform their lives from a lack of happiness and success in one area of their life to happiness and success in ALL areas of their lives. She specializes in working with high level executives, business owners, entrepreneurs and much more.


Business Networking in Loudoun County

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I do a lot of in-person networking in Loudoun County where I live. It’s a great supplement to my online marketing. Here’s a list of opportunities. Some I discovered and others were shared with me by some generous, helpful fellow business people.

Know one that I missed? Share in the comments!

Loudoun Chamber Networking Events,

The Loudoun Chamber offers many networking events throughout the year. The monthly Business Showcase breakfast is a chance to meet 40-60 business people in rounds of speed networking.

Loudoun Chamber Business Women of Loudoun Committee Meetings,

Business Women of Loudoun is focused on strategic networking, leadership and mentoring as well as giving back to community causes. Monthly committee meetings are free and are often attended by 40 or more business leaders.

First Thursday of each month
9 am
Loudoun Chamber Office

Lovettsville Business Network First Thursdays,

Open to anyone who does business in Lovettsville. Meets the first Thursday of every month at Market Table Bistro in Lovettsville. Networking starts at 5, and agenda starts at 5:30.

1st Thursday of each Month
5-7 pm
Market Table Bistro
13 E Broad Way, Lovettsville, VA 20180


NeXco is designed to make networking enjoyable, educational and productive. Members are seasoned professionals who have limited time to spend on networking, but know the importance of maintaining and developing professional relationships. NeXco is designed with a focus on helping you build lasting relationships that grow your business.

1st & 3rd Tues each Month
8:30 – 10 am
Paul Davis Restoration
44601 Guilford Drive, Ashburn, VA 20147

Savvy Business Network,

Savvy Business Network events are free for attendees to network and enjoy. Events feature fashion shows, speakers, dozens of vendors, food, drink and fun. The Savvy Business Network helps vendors grow their businesses throughout the year. 

Sterling Women,

Sterling Women provides a networking opportunity for business women and men. Each month, a successful business woman located in Loudoun County speaks about her accomplishments.

First Thursday of each month
11 am- 1:30 pm
Belmont Country Club
19661 Belmont Manor Lane, Ashburn VA  20147