Latest Twist on the House Analogy: Getting it Right

The process of building a house is still my favorite analogy for illustrating the key parts of a great online communication strategy. Deep in the throes of actually building a house, a new nuance to this comparison has become all to apparent: You won’t always get it right the first (second, third, etc.) time. [Related:… Read More

Join PRSA’s Campaign for Ethical Practice In Political Communication

The Public Relations Society of America (PRSA) has initiated an advocacy program that calls for the highest standards in communication from both both presidential campaigns. Please support this effort by joining the PRSA Facebook group, “Clean & Fair Campaign 2008,” intended to communicate broad, grassroots support. PRSA’s goal is to generate enough members to have the… Read More