The (Online) Power of Moms

The Center for Media Research recently aggregated information that gives insight into the poer of moms online. ¬† According to M2Moms, 60% of moms feel that marketers are ignoring their needs, and 73% feel that advertisers don’t really understand what it’s like to be a mom. ¬† Communicators and marketers¬†ignore moms at their own peril:… Read More

Students Don’t Use E-Mail

I live with some typical millennials. They text all day long and spend time with social media. What they don’t do is spend a lot of time on e-mail. My college age daughter does check it. She knows her college will send her messages that way, and her mother. My high school age daughter needs… Read More