Must Read: Six Steps to Easier E-mail

Stefan Pollard of ClickZ offers great advice on how to create effective e-mails. If you use mail to market or communicate, this column is a must read: For an executive summary: Make the open-or-delete decision easy, in 2 seconds or less State all the details in the e-mail Make the deal easy to close… Read More

Social Media Measurement Advice

Looking for advice on how to measure or fine tine your social media efforts? Take a look at the articles posted by Dave Evans on ClickZ Network: Evans is a communications consultant focused on word of mouth and social media. Dave is the author of “Social Media Marketing: An Hour a Day,” a guide to implementing and… Read More