Make E-Mail Work Hard for You

From Al DiGuido of the The ClickZ Network, here are five ways to make e-mail work hard for you: Go Beyond Opens and Clicks Go beyond basic metrics, such as open and click rates, and implement an advanced behavioral analysis, taking into account what consumers do on a Web site once they click in the e-mail. Track Web Site Behavior… Read More

Use Social Networks Correctly

Terrific advice from Augustine Fou of the The ClickZ Network: Don’t treat social networks as media buys. CPM-based banner ads on social networks don’t work. Even CPC-based advertising is of limited usefulness, because the ads distract and annoy people who are there to socialize with friends. Get your product or service into the hands of active… Read More

Humans 101: 5 Things People Do With E-mail

Thanks to Jeanniey Mullen at ClickZ Networks for this outline of the five things people do when they get an e-mail. Remember these, and use them to decide the best way to handle your e-mail communication. When people receive your e-mail, they do one of five things with it. Knowing what these are when you… Read More