Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
A new survey of primarily corporate communications professionals identified the hottest trends in public relations and some that aren’t so hot. What’s hot: storytelling, content marketing and thought leadership. The survey was conducted by Frank Strong in collaboration with Ned Lundquist, an IABC Fellow. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.… Read More
PRSA-NCC has two great programs in March for communicators at any state of their profession who want to maximize their impact. “Pitching Reporters in the Evolving State of Digital Media” is planned for Thursday, March 12, from 8-10 a.m. at the Northern Virginia Community College, Reston Center. “From PR Manager to PR Leader” will take… Read More
When I read Derek Thompson’s recent article in The Atlantic, “Study: Nobody Is Paying Attention on Your Conference Call,” it was a wake up call for several reasons. First, the data collected in the referenced study conducted by Intercall nailed me for all my bad behaviors while on conference calls. I’m guilty of just about… Read More