Insight into Gen Z Every Marketer Needs to Know

Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand… Read More

WhatsApp? You Need to Know

Do you know what WhatsApp, Facebook Messenger, WeChat, QQ and Skype have in common? They are the top messaging apps and are benefiting from a trend of moving away from social media. With collectively more than 5 billion active users, messaging apps eclipse traditional social media users worldwide. This continues a trend among younger users… Read More