Understanding Gen X

If you want to reach people born 1964-1982, you need to know about the profile of Generation X. A comprehensive report based on GlobalWebIndex’s research with a global sample size of 94,314 gives you lots to consider. Most Gen Xers are busy professionals, have families, and have great spending power. Their online activities are more driven by purpose and… Read More

Fundamentals of Relationship Marketing

Marketing is a broad term that encompasses a range of activities to promote products, services, brands and ideas. I believe that relationship marketing is a key to success for every type of business and marketing endeavor. To find success you must make meaningful connections with your target audience – you must create, build, and deepen… Read More