WhatsApp? You Need to Know

Do you know what WhatsApp, Facebook Messenger, WeChat, QQ and Skype have in common? They are the top messaging apps and are benefiting from a trend of moving away from social media. With collectively more than 5 billion active users, messaging apps eclipse traditional social media users worldwide. This continues a trend among younger users… Read More

5 Ways to Up Your Email Marketing

Email is still one of the most effective tools available for your digital marketing toolkit. Here are five ideas to improve your email marketing effort. Make Every Message Count Provide value or don’t send an email! In boxes are crowded. To earn an open, you need to provide something that’s valuable, tangible, and resonates with… Read More

Understanding Gen X

If you want to reach people born 1964-1982, you need to know about the profile of Generation X. A comprehensive report based on GlobalWebIndex’s research with a global sample size of 94,314 gives you lots to consider. Most Gen Xers are busy professionals, have families, and have great spending power. Their online activities are more driven by purpose and… Read More