Choice Still Rules

According to the Ascend2 and Dun & Bradstreet NetProspex’s report “Email Marketing Trends, B2B Benchmarks for 2015,” marketers are finding that allowing choice – both to sign up and to pick they type and frequency of email to receive – is an important factor in effective email campaigns.Signing people up for information without their choice… Read More

Expand Your Email Reach with Share-Worthy Messages

The reach of your email campaigns can go well beyond the size of your distribution list if you build in tools that encourage sharing. Everyone on your email list is connected to other people. Research shows that the following are effective strategies to spur shares of both BtoB and BtoC emails: Include a prominent “Share… Read More