Numerator has been providing continued analysis on consumer behavior and sentiment during the pandemic by conducting ongoing surveys of shoppers. As COVID-19 cases are rising across the country, shopping behaviors are changing. More than half of consumers are eating and drinking at home more frequently (56%) People are going out to restaurants and bars less […]
We’ve all heard the advice: Online content should have a clear call to action. The advice makes sense, but figuring out an effective CTA for your audience and your content can be a challenge. Why a Call to Action Asking people to do something – take some action – generates more engagement with your online […]
Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand […]
