Tag Archive for: consumer engagement

Online payment

Research Shows COVID Impacts on Buying

Numerator has been providing continued analysis on consumer behavior and sentiment during the pandemic by conducting ongoing surveys of shoppers. As COVID-19 cases are rising across the country, shopping behaviors are changing. More than half of consumers are eating and drinking at home more frequently (56%) People are going out to restaurants and bars less […]

Social Media Marketing

Insight into Gen Z Every Marketer Needs to Know

Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand […]