Content Curation 101

Effective digital marketing requires that you share content online. That content can be created by you or by others. Content curation refers to effectively sharing content created by others to establish your expertise. The balance of original and shared content differs for each situation. For some, most of their content is original. For others, sharing… Read More

Content Curation 101

A solid online marketing and communication strategy should include some level of content curation – discovering and sharing content created by others. This approach increases your value to your target audience because you are sharing your direct thought leadership on a topicĀ andĀ other relevant developments. You become a one-stop resource for people to stay informed. The… Read More

Getting Attention for Your Content

Everyone is in the content marketing game. We are all vying for attention. Getting attention for your content requires that you have an intentional strategy. There are 5 steps to developing content that gets attention: planning, audience targeting, creation, distribution, and optimizing. Plan Your Content Strategy You are busy, but you need to be strategic… Read More