Content marketing works. It is the path to establishing your subject matter expertise and positioning your brand and its products and services in the minds of your target audience. The … Continue Reading >
Content Marketing Basics
Is Your Content Sad?
I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. … Continue Reading >
Write Content that Matters
You want your content to be noticed. Here’s a checklist to make that happen.
Address an Audience Interest
People read things that speak to their needs and interests. Period. If … Continue Reading >