Kurtz Digital Strategy
High Impact Marketing and Communication
Content marketing works. It is the path to establishing your subject matter expertise and positioning your brand and its products and services in the minds of your target audience. The main idea of content marketing is to build an audience and to distribute content to multiple online locations. There’s lots of content out there, but… Read More
I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. That is sad! Creating content is a lot of work. You want to make sure you get lots of mileage from every piece you create.… Read More
You want your content to be noticed. Here’s a checklist to make that happen. Address an Audience Interest People read things that speak to their needs and interests. Period. If your content doesn’t talk about something they need or want, it is worthless. For blog and social media posts, target a single interest or need.… Read More