Everyone is in the content marketing game. We are all vying for attention. Getting attention for your content requires that you have an intentional content strategy. There are 5 steps to developing content that gets attention: planning, audience targeting, creation, distribution, and optimizing. Plan Your Content Strategy You are busy, but you need to be […]
If you have had a website or blog for a while, chances are you have a lot of content online. On one hand, that establishes your longstanding expertise. But there is a down side. Search engines and people look for fresh content when determining relevance and accuracy, so that legacy content can actually work against […]
Content marketing works. It is the path to establishing your subject matter expertise and positioning your brand and its products and services in the minds of your target audience. The main idea of content marketing is to build an audience and to distribute content to multiple online locations. There’s lots of content out there, but […]
