Kurtz Digital Strategy
High Impact Marketing and Communication
I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. That is sad! Creating content is a lot of work. You want to make sure you get lots of mileage from every piece you create.… Read More
You want your content to be noticed. Here’s a checklist to make that happen. Address an Audience Interest People read things that speak to their needs and interests. Period. If your content doesn’t talk about something they need or want, it is worthless. For blog and social media posts, target a single interest or need.… Read More
Guest post by Carrie Hane, Principal Strategist & Founder of Tanzen, and author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow Maybe you’ve felt it too. Time speeding up. Technology changes overnight. Personalization isn’t the future, it’s what people demand now. If you’re a marketer, web manager, or communications director,… Read More