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Tag: content management

December 10, 2019December 15, 2019 by Jill Kurtz

Content Marketing Basics

Content marketing works. It is the path to establishing your subject matter expertise and positioning your brand and its products and services in the minds of your target audience. The … Continue Reading >

Communication content management, content strategy, website content Leave a comment
October 22, 2018October 24, 2018 by Jill Kurtz

Is Your Content Sad?

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I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. … Continue Reading >

Communication content management, content marketing, content strategy Leave a comment
October 8, 2018December 16, 2018 by Jill Kurtz

Write Content that Matters

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You want your content to be noticed. Here’s a checklist to make that happen.

Address an Audience Interest

People read things that speak to their needs and interests. Period. If … Continue Reading >

Communication content, content management, writing online Leave a comment

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