Content Curation 101

A solid online marketing and communication strategy should include some level of content curation – discovering and sharing content created by others. This approach increases your value to your target audience because you are sharing your direct thought leadership on a topic and other relevant developments. You become a one-stop resource for people to stay informed. The… Read More

Getting Attention for Your Content

Everyone is in the content marketing game. We are all vying for attention. Getting attention for your content requires that you have an intentional strategy. There are 5 steps to developing content that gets attention: planning, audience targeting, creation, distribution, and optimizing. Plan Your Content Strategy You are busy, but you need to be strategic… Read More

6 Ways to Win with Content Distribution

You have content, and it is probably pretty great, but how’s your distribution? Probably not so great. Even if you already have an audience and a channel or two that give you some traffic to your content, there is always another distribution channel you could use. And, you should. Far too businesses that engage in content… Read More