It’s easy to post content online, but not everything you publish will get attention. To get attention online takes planning. These best practices for online content will help your content rise above the clutter. Create an Awesome Title/Headline The headline (or subject line in the case of email) is the first thing users read. If […]
Guest Post by S.L. Hoffman Ask a group of digital marketers to provide a clear definition of content marketing is, and you’ll get various answers. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience […]
Content marketing – helping your target audience to learn about you through great online content – is one of the best investments a company can make. It increases traffic, creates and reinforces brand awareness, and brings in business! Content marketing mistakes can result in missing these and other opportunities. Content marketing is challenging. Many businesses […]
