Seven Basics of Content Marketing

Guest Post by S.L. Hoffman Ask a group of digital marketers to provide a clear definition of content marketing is, and you’ll get various answers. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience… Read More

Don’t Make These Content Marketing Mistakes

Content marketing – helping your target audience to learn about you through great online content – is one of the best investments a company can make. It increases traffic, creates and reinforces brand awareness, and brings in business! Content marketing mistakes can result in missing these and other opportunities. Content marketing is challenging. Many businesses… Read More