Kurtz Digital Strategy
High Impact Marketing and Communication
Effective digital marketing requires that you share content online. That content can be created by you or by others. Content curation refers to effectively sharing content created by others to establish your expertise. The balance of original and shared content differs for each situation. For some, most of their content is original. For others, sharing… Read More
You work hard to create compelling content but your analytics show that your site traffic isn’t delivering on your expectations. You aren’t alone. Few sites attract visitors without a visibility strategy. You need to promote your content to attract an audience. Here’s how. Share Your Content on Social Media Distribute site content across your social… Read More
What makes content great? It all boils down to 4 important criteria. Apply these to your content to improve the way that you connect with your target audience online. Understandable Make sure your content is presented in a way that your target reader will understand. Whether text, audio or video, the message needs to make… Read More