Guest Post by S.L. Hoffman
Ask a group of digital marketers to provide a clear definition of content marketing is, and you’ll get various answers.
The Content Marketing Institute defines … Continue Reading >
Seven Basics of Content Marketing
Don’t Make These Content Marketing Mistakes
Content marketing – helping your target audience to learn about you through great online content – is one of the best investments a company can make. It increases traffic, creates … Continue Reading >
Content Curation 101
Effective digital marketing requires that you share content online. That content can be created by you or by others. Content curation refers to effectively sharing content created by others to … Continue Reading >