Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
You talking about you is fine as long as you do it in an interesting way. Others talking about you is likely to get more attention. There are many content channels and content creators that may be highly valuable to your brand. Contributors, bloggers, social influencers, and thought leaders are all worth evaluating. Focus on finding… Read More
Yes, content is king online. Meaningful, interesting, insightful content, that is. it’s not about quantity, it’s about quality. Say something meaningful and it will get attention. Put out volumes of words just to stick to the idea that any content is worthwhile and you are wasting your time. Go figure that Facebook and other social… Read More
Any digital strategy involves content marketing. Standing out with your content takes planning and effort. Here are three ways to get the most from your content marketing efforts. As online behavior evolves, content marketing must focus more on the target audience rather than the brand. Marketers need to deeply understand the desired audience and what they expect.… Read More