Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. That is sad! Creating content is a lot of work. You want to make sure you get lots of mileage from every piece you create.… Read More
Publishing a piece of content is just the start. If you are not using each item to inspire more content, you are missing a great opportunity. Think Evergreen Content is not one and done. Most of what you talk about today is still relevant into the future. Keep an inventory of your content (I use… Read More
You talking about you is fine as long as you do it in an interesting way. Others talking about you is likely to get more attention. There are many content channels and content creators that may be highly valuable to your brand. Contributors, bloggers, social influencers, and thought leaders are all worth evaluating. Focus on finding… Read More