Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Any digital strategy involves content marketing. Standing out with your content takes planning and effort. Here are three ways to get the most from your content marketing efforts. As online behavior evolves, content marketing must focus more on the target audience rather than the brand. Marketers need to deeply understand the desired audience and what they expect.… Read More
Creating content is a grind. Creating content that no one reads is a bummer on top of the grind. Follow these tips to develop content that gets read. First, set realistic expectations. Don’t worry about “going viral,” focus on reaching your target audience. You don’t need to reach everyone, you need to reach only the… Read More
Relevance online is all about content. We all need great content and we need a plan to make that content visible to our target audience online. With this in mind, I offer some content marketing trends that will impact your efforts. Automate with Care The number of tools to help you automate content sharing is… Read More