Kurtz Digital Strategy
High Impact Marketing and Communication
What makes content great? It all boils down to 4 important criteria. Apply these to your content to improve the way that you connect with your target audience online. Understandable Make sure your content is presented in a way that your target reader will understand. Whether text, audio or video, the message needs to make… Read More
The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element. Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure you are there for them… Read More
People who know about you are mentioning you online. Are you leveraging this content as part of your digital strategy? You should. I recently talked to a business owner who was mentioned very positively in the Washington Post(!) Yet, there was no mention of the article on their website or on any of their social… Read More