Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Guest Post by Amy Newton Everyone who owns a business wants to tell the world about it. Sometimes, owners want to tell the world so much about what they can do, what they have recently done, and so on, that their websites or brochures are crammed full of content. While there isn’t any harm in… Read More
Here’s a question to ask to keep your digital marketing on track: does my target audience care? Am I talking about what I care about, rather than what they care about? If the former, you need a course correction. Effective Marketing Is Not About You! Content about new business, a successful presentation, or a great… Read More
I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. That is sad! Creating content is a lot of work. You want to make sure you get lots of mileage from every piece you create.… Read More