Content Curation 101

Effective digital marketing requires that you share content online. That content can be created by you or by others. Content curation refers to effectively sharing content created by others to establish your expertise. The balance of original and shared content differs for each situation. For some, most of their content is original. For others, sharing… Read More

Content Marketing Basics

Content marketing works. It is the path to establishing your subject matter expertise and positioning your brand and its products and services in the minds of your target audience. The main idea of content marketing is to build an audience and to distribute content to multiple online locations. There’s lots of content out there, but… Read More

Gain an Audience for Your Content

You work hard to create compelling content but your analytics show that your site traffic isn’t delivering on your expectations. You aren’t alone. Few sites attract visitors without a visibility strategy. You need to promote your content to attract an audience. Here’s how. Share Your Content on Social Media Distribute site content across your social… Read More