Guest Post by Carrie Hane, Founder & Principal Strategist, Tanzen In a recent study, the content product company Ahrefs found that over 90% of content does not get traffic from Google. That is an astounding number of web pages that are not getting organic traffic from the top traffic source. There are two main reasons […]
Effective digital marketing requires that you share content online. That content can be created by you or by others. Content curation refers to effectively sharing content created by others to establish your expertise. The balance of original and shared content differs for each situation. For some, most of their content is original. For others, sharing […]
Content marketing works. It is the path to establishing your subject matter expertise and positioning your brand and its products and services in the minds of your target audience. The main idea of content marketing is to build an audience and to distribute content to multiple online locations. There’s lots of content out there, but […]
