Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Guest Post by Amy Newton Everyone who owns a business wants to tell the world about it. Sometimes, owners want to tell the world so much about what they can do, what they have recently done, and so on, that their websites or brochures are crammed full of content. While there isn’t any harm in… Read More
You want your content to be noticed. Here’s a checklist to make that happen. Address an Audience Interest People read things that speak to their needs and interests. Period. If your content doesn’t talk about something they need or want, it is worthless. For blog and social media posts, target a single interest or need.… Read More
Guest post by Carrie Hane, Principal Strategist & Founder of Tanzen, and author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow Maybe you’ve felt it too. Time speeding up. Technology changes overnight. Personalization isn’t the future, it’s what people demand now. If you’re a marketer, web manager, or communications director,… Read More