Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
You want your content to be noticed. Here’s a checklist to make that happen. Address an Audience Interest People read things that speak to their needs and interests. Period. If your content doesn’t talk about something they need or want, it is worthless. For blog and social media posts, target a single interest or need.… Read More
Guest post by Carrie Hane, Principal Strategist & Founder of Tanzen, and author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow Maybe you’ve felt it too. Time speeding up. Technology changes overnight. Personalization isn’t the future, it’s what people demand now. If you’re a marketer, web manager, or communications director,… Read More
Generating a consistent stream of interesting and insightful content online can be a grind. Here are some great places to go for a little inspiration. Be a Blog Reader You should be subscribed to a variety of blogs related to your field and your target audience. Look to them for ideas that you can use… Read More