Kurtz Digital Strategy
High Impact Marketing and Communication
Guest Post by Kim Fredrich, Sales for Non-Salespeople Clients purchase from you with the expectation that you’ll deliver what you’ve promised. Sounds like a solid way to run a business. What happens when you delight your customer? When you: Really, truly listen to your client’s needs Make it easy to buy from you Exceed expectations… Read More
Here’s a question to ask to keep your digital marketing on track: does my target audience care? Am I talking about what I care about, rather than what they care about? If the former, you need a course correction. Effective Marketing Is Not About You! Content about new business, a successful presentation, or a great… Read More
When developing your marketing strategy, focus on building relationships. “One and done” is wasted effort. Developing connection that allows for ongoing relationship creates greater dividends for your marketing investment. Establish Customer Relationships Focus on things that will keep your customer engaged after a sale. Keep customers happy and engaged at all times. Offering a subscription… Read More