Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Here’s a question to ask to keep your digital marketing on track: does my target audience care? Am I talking about what I care about, rather than what they care about? If the former, you need a course correction. Effective Marketing Is Not About You! Content about new business, a successful presentation, or a great… Read More
When developing your marketing strategy, focus on building relationships. “One and done” is wasted effort. Developing connection that allows for ongoing relationship creates greater dividends for your marketing investment. Establish Customer Relationships Focus on things that will keep your customer engaged after a sale. Keep customers happy and engaged at all times. Offering a subscription… Read More
We all watch our follower numbers. it’s a bit addictive. Did I break 1,000? Who unfollowed me? As marketers, we know a following is not the ultimate goal. We want business. We need to convert contacts into business leads and, ultimately, customers. First, we need to attract followers and connections. Next, we need to gain… Read More