Every business needs to understand its target customer. The best businesses invest time and energy into developing a deep, granular understanding of that target. They move beyond “middle aged women” to “married women in their 50’s with no children living at home who live along the East Coast and have a strong interest in […]
In my first job writing print publications for General Motors I caused a stir by dropping the use of courtesy titles. My, how far we have come since then! If you feel like business communication is much less formal these days, you are right. The trend has only been fueled by the pandemic. People expect […]
People visit websites to connect with businesses. So, a Contact Us page is an essential element of every website. The right content on this page can improve both customer satisfaction and SEO. The best practices list starts with having a contact page. This is a basic and critical way you engage with site visitors, signaling […]
