Three Tips for Strategic DM on Twitter

The direct message (DM) feature of Twitter offers many ways to engage with your audience. And since they don’t have a character limit, DMs have the added advantage of allowing interaction without having to skimp on words. Here are three tips to use DM in your communication strategy. Tip 1: Make Sure Your Settings Allow You Receive Direct Messages from… Read More

Communicate Timely Service Information by Text

Today’s consumers expect timely service-based communications by text messaging to their phones. So, if you are sending something, dispatching someone to help, or notifying of a fix, text messaging is the tool for you. The 2016 Transactional Messaging Consumer report from Vibes offers data, insights, strategies, and use cases for meeting this strong consumer expectation.… Read More

Connect with Customers by Text

New data from Aspect Software (full report available in exchange for some information) shows that texting is a great way to engage with Millennials who are hyper-connected to their mobile devices. Making an appointment or getting a response by text is easy and welcome for this group.   This may be the next best way… Read More