How do people find your business online? The Insights section of your Google My Business listing offers data that can tell that story.

Insights gives you a look at how people find your business on Google search and maps. It also tells you what they do once they find you. There is a summary on your Google My Business dashboard and five reports that provide more detail.

Of course, none of this is available to you if you have not taken steps to claim and complete your listing. Do that now!

Insights from Google

How did customers search for your business? 
Google shows you the numbers of direct searches for your business name or address and discovery searches for a general category, product or service that led people to you.

Where did customers find you?
Data on general searches and searches on Google maps.

What actions did customers take?
Google breaks down the actions people took when they found you, including visiting your website, calling or getting driving directions.

Where are they coming from?
Data shows the most popular locations from which people asked for driving directions to your business.

When do they call?
Data shows when and how often customers call your business via your Google My Business listing. Trends are shown by day and time.