The Benefits and Risks of Developing Social Relationshiops With Customers

One of my summer reads is Predictably Irrationalby Dan Ariely. I found this to be a pleasant and thought-provoking book. I recommend it to anyone who wants to understand the fundamental underpinnings of human behavior. All of Ariely’s observations are research-based and are presented in an extremly accessible manner. One chapter of the book struck me as particularly… Read More