Help Website Visitors Say ‘Yes’

I’m a big advocate for authentic, personable communication, so a recent report from Nielsen Norman Group about the “Liking Principle” in user interface design really caught my attention.The summary has a message that every communicator must hear: People prefer to say “yes” to individuals and organizations they know and like. Same goes for websites and… Read More

Whitepaper: How to Write Great Web Content

“How to Create Rich Web Content that Drives Conversation and Generates Results” is a free whitepaper to help individuals responsible for content on their company’s websites be more effective. It covers the following topics: Defining Goals Understanding Inbound Marketing Understanding Earned, Owned and Paid Media Creating Content that Drives Conversations Tips for Good Page Design… Read More

Content Strategy on a Shoestring Budget Webinar

Balance Interactice offers a free webinar, Content Strategy on a Shoestring Budget, on May 19 at noon. What It’s About You’ve heard about content strategy. But what is it really? Why is it important? What can it do for your projects or your organization? And how can you do it with a small budget? Join… Read More