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Podcasting Thrives in COVID Times

When COVID arrived, I wondered how it would impact clients who use podcasting as part of their digital strategy.  People stopped commuting. Would they find time to listen to podcasts?

Apparently yes. Data show that podcasting is thriving during COVID times.

The podcasting industry is strong. There are more podcasts and more listeners. More tools and platforms have come online to help creators and consumers.

Podcasting Stats Show They Are COVID-Proof

Here are 5 stats about the podcast industry shared by Resonate, one of many podcast production services.

1. The podcasting industry is projected to be more than $1 Billion by 2021 (https://www.iab.com/insights/third-annual-podcast-ad-revenue-study-by-iab-and-pwc-reports-significant-growth/)

2. 90 million Americans listen to podcasts monthly (https://www.convinceandconvert.com/podcast-research/2019-podcast-statistics/)

3. 43% of monthly podcast listeners say they have listened to a podcast on Spotify, and 35% on Pandora (https://www.edisonresearch.com/the-podcast-consumer-2019/)

4. 51% of Americans 12+ have listened to a podcast (https://www.edisonresearch.com/the-podcast-consumer-2019/)

5. According to a study conducted in the UK, most podcasts are listened to on weekday evenings. (https://www.acast.com/uk-audio-intelligence-report)

Consider Podcasts for Your Marketing Strategy

Podcasts connect people and ideas, entertain, inspire, and teach. Do you have content that fits with these goals? It may be time to look into podcasting as part of your digital strategy.

Learn More: Podcast Secrets From Behind The Mic

What I Do

This year I was the marketing sponsor for Sterling Women, a business networking group based in Northern Virginia. In this video, leader Cindy Battino and I chat about what Kurtz Digital Strategy does.

This pandemic year has brought highs and lows both personally and professionally. But, I am grateful for my business network for helping make it all work!

The Right Stuff for Your Digital Marketing

Where should you be online?  That’s a question that every business needs to answer as they develop a digital marketing strategy. There is no one right answer for all businesses. Here’s how you can find the right places for your brand.

Google Yourself

Know it or not, your brand likely has a presence online. Anything you have done online creates a digital footprint.

Start your research by Googling yourself to see where you are already online. Working with your existing online presence can give you good momentum online.

Understand Your Customer

Part of understanding your customer is knowing where they spend their time online. You also need to know what influences their purchasing decisions. That insight tells you where you need to be marketing.

Customer awareness will also give you insight into what to share in your marketing. You need to speak to your customers needs and interests. That helps you understand the forms your marketing needs to take to be effective.

Know Your Strengths

Your strengths are another important factor in deciding where to market online. If you love to create video, then video channels are going to work well. If you don’t like to write, a blog may not be for you. Your comfort and agility with your own marketing will influence perceptions of your brand. Focus on the channels that reflect you best.