Facebook and Lessons in Relationships

I regularly help clients use Facebook effectively. My approach is always to help them build relationships with their target audience. That’s getting harder on Facebook, because the platform seems to have forgotten the value of relationships. Any good relationship is built on trust. The expectation is that the other party will respect the parts of… Read More

Six Facebook Changes for 2019

Facebook is always changing. In 2018, the limits placed on organic reach of business pages got all the attention. It’s time to consider some things that will impact what you do in 2019. Facebook Page Recommendations: Facebook Page Reviews have been updated to Recommendations. Redesigned Pages on Mobile: Facebook business Pages have been redesigned on mobile,… Read More

Importance of Facebook Ad Frequency

Running Facebook ads as part of your digital marketing strategy? (You probably should.) One of the most important metrics within Facebook ads manager is ad frequency. The Facebook ad frequency metric shows you the number of times your ad has been seen by a unique user. An ad frequency of four means that each user… Read More