Tips for Great Grassroots Video

Most social platforms support video. Many allow you to “go live” with video. Other allow you to upload or link something you have recorded. Either way, video is a great option for your digital marketing, because live videos get attention. Not every video is eye-worthy. Here are some things to consider as you prepare for… Read More

Facebook and Lessons in Relationships

I regularly help clients use Facebook effectively. My approach is always to help them build relationships with their target audience. That’s getting harder on Facebook, because the platform seems to have forgotten the value of relationships. Any good relationship is built on trust. The expectation is that the other party will respect the parts of… Read More