Leverage Competitive Insight in Your Digital Marketing Strategy

Your competitors are vying for the same audience. They are making marketing decisions that you can learn from. Are you paying attention? Competitive Analysis A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and what’s not working. Digging into what’s… Read More

The Secret Formula for Meaningful Social Media Goals

Want to spend less time on social media and get better results? You can. Start by setting social media marketing goals that align to business objectives. The more specific your strategy is, the more effective the execution will be. The secret to success is taking time to define complete and meaningful goals. A good goal… Read More