No Strategy Is Complete Without Evaluation

Your digital marketing strategy is a hugely important document for your business. You can’t assume everything you planned reached your goals. You need to assess your results to know what worked, what didn’t and ensure that you are investing your resources wisely. Track your results As you start to implement your plan and track your… Read More

Do Your Social Media Accounts Need Attention?

There’s nothing sadder than an incomplete social media account. Any promise of impact for the brand is lost among the questions created by missing information and outdated images. Don’t let this happen to you. Once you’ve decided which social networks to use, commit to creating a complete and enticing profile. In general, make sure you fill… Read More

Success Tip: Create a Social Media Calendar

Social media effectiveness is all about content. Sharing great content is essential. Develop a calendar to make sure you cover all your goals and that your timing creates the best impact. List the dates and times to publish your intended types of content on each channel. Plan all of the social media activities in your… Read More