Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
What makes some brands better at social media than others? At least part of the answer is they listen. They take time to understand what their audience cares about, what others are saying, and what’s having an impact. Social listening gives you access to what people are saying about your brand, industry, or competitors online.… Read More
Your digital marketing should include video. Period. Video content generates the most user response. Research done by Buzzsumo indicates that videos on Facebook are more likely to reach and engage audiences than any other post type. Here are key things to think about as you create video. 1. Design your video for mobile. According to eMarketer, more than… Read More
Here’s a question to ask to keep your digital marketing on track: does my target audience care? Am I talking about what I care about, rather than what they care about? If the former, you need a course correction. Effective Marketing Is Not About You! Content about new business, a successful presentation, or a great… Read More