Success Secret: Social Listening

What makes some brands better at social media than others? At least part of the answer is they listen. They take time to understand what their audience cares about, what others are saying, and what’s having an impact. Social listening gives you access to what people are saying about your brand, industry, or competitors online.… Read More

Think Mobile When Creating Facebook Video

Your digital marketing should include video. Period. Video content generates the most user response. Research done by Buzzsumo indicates that videos on Facebook are more likely to reach and engage audiences than any other post type. Here are key things to think about as you create video. 1. Design your video for mobile. According to eMarketer, more than… Read More