Kurtz Digital Strategy
High Impact Marketing and Communication
Humans love stories. We always have. Today, those stories are often told with online content. How do you tell your brand story in a way that gets noticed? Here are some approaches that work. Be fresh. Tell unique stories or give old ones a new twist. Keep in mind that saying something is unique doesn’t… Read More
Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand… Read More
Storytelling is an effective way to share your message on Instagram. With many brands now using Instagram Stories, several best practices are emerging. Understand the Format Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. Instagram Stories appear in a bar at the top of the feed.… Read More