Make the Most of Instagram Stories


Storytelling is an effective way to share your message on Instagram. With many brands now using  Instagram Stories, several best practices are emerging.

Understand the Format

Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours.

Instagram Stories appear in a bar at the top of the feed. All Instagram accounts can share stories. When there’s something new to see, the profile photo has a colorful ring around it.

To view a story, users tap on the profile photo and the story will appear full-screen, showing all the content posted in the last 24 hrs. The content plays in chronological order from oldest to newest.

Seven Frames Is Best

The best length for Instagram stories is seven frames. Research has shown that after seven frames engagement drops to less than half.

Engagement Is on Personal Time

Most people engage with Instagram on their personal time. Early morning hours, lunchtime, and evening hours are peak for engagement.

This likely aligns with when people have time to actually watch Stories. They’re more involving than a regular Facebook post or a tweet, so they require a bit more time.

Keep it Simple

People are looking for quick, effective frames, not in-depth content. Simple images are best at drawing viewers in.


Time to Update Your Facebook Company Page

Now is a good time to take a look at your Facebook company page. Several fields are being removed on August 1. Act now to make sure your most important information doesn’t get dropped!

The specific impacts on your page depend on the fields available for your type of business. The following sections will be removed from your Page listing options:

  • Mission
  • Company Overview
  • Biography
  • Affiliation
  • Personal Interests
  • Additional Details
  • Parking

Find out what will be removed from you page by logging in and selecting Edit Page Info. This menu is found just beneath your cover photo.

You will see a listing of the fields that will be removed from your page, as well as the content currently in each field. Add any critical information that will be lost to fields that will remain.

While you are editing the page, review your content to make sure it is your latest and greatest information. Also, take a look for fields that may have been added since your last review of the page. Be sure to use every opportunity to explain your business.

Content That Meets People Where They Are

The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element.

Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure you are there for them with what they need, when they need it.

Address People at All Levels of Awareness

Not everyone has the same relationship with you, and their engagement with you will change over time.

When they are first learning about you, they are likely to pay attention to content that provides the basics of who you are and what you offer. As their understanding grows, they dig into deeper material that shows the nuances of what makes you and your brand different.

If your content marketing strategy only satisfies one aspect of the customer journey, you aren’t connecting with people at all stages. Be sure your mix speaks to newbies, people who know you, and people who love you. They are all out there.

Understand Today’s Problems and Concerns

A variety of factors influence what people care about most. Interests and issues change over time, and your content needs to stay current.

Pay attention to the questions and comments you get directly as well as comments you are seeing elsewhere. Each one indicates an interest that is likely shared across your target audience. Your ability to provide content that targets what is top-of-mind now is key to your success.