Social Listening Beyond Google Analytics

I’ve used Google Analytics to monitor for mentions of clients and topics for many years. However, there are now more tools that are worthy of consideration for tracking digital mentions of you, your brand, your company, and/or products. First, some props to the tool that started it all. Google Alerts is simple and free and it… Read More

The Secret Formula for Meaningful Social Media Goals

Want to spend less time on social media and get better results? You can. Start by setting social media marketing goals that align to business objectives. The more specific your strategy is, the more effective the execution will be. The secret to success is taking time to define complete and meaningful goals. A good goal… Read More