Digital Strategy Case Study: Trucklogger

Trucklogger is an app that lets truckers manage their businesses on the road. It is one of several options available, and the developers wanted a digital strategy to highlight the benefits of their service and gain customers. The strategy work started with research. Several opportunities were identified for maketing the app. Strategies were developed around… Read More

Tools that Help You Listen Online

Monitoring mentions of your brand, your competitors, and what interests your target market is essential to any digital strategy. Listening to these things  can give you valuable insights and help you keep your strategy fresh and relevant. There are several free as well as paid tools that can help you effectively monitor your social media… Read More

5 Steps to Manage Your Online Reputation

It’s a lesson we all learn in middle school – reputation matters. Our businesses have a reputation too, and we want it to be one that attracts customers.  Today’s businesses need to pay particular attention to their online reputation. Your customers are online. They go there to both get and share information. You need a… Read More