The Right Questions to Ask

Is one of your goals for 2018 to have a digital strategy that will propel your online marketing and communication? Now is the time to start. The digital strategy process begins with a discovery phase. During this initial phase of the process, the goal is to gather the information needed to develop an insightful strategy… Read More

Finding Your Keywords

    Keywords are important because they help your target audience or customer to find you online. These are the words and phrases that people use to bring their questions, pain points, or interests online in hopes of finding the right resource.   Three Ways to Find the Right Keywords Before you start, you need… Read More

5 Reasons Why Your Digital Presence Needs a Content Strategy

No matter what you are communicating or marketing about online, content is a critical component to success. You need great content to connect with your target audience. Here are 5 reasons why you need to invest time into an effective content strategy: Content marketing is customer centric. It’s about you rather than me. It is… Read More