The Secret Formula for Meaningful Social Media Goals

Want to spend less time on social media and get better results? You can. Start by setting social media marketing goals that align to business objectives. The more specific your strategy is, the more effective the execution will be. The secret to success is taking time to define complete and meaningful goals. A good goal… Read More

Content Marketing Beyond Words

Is your content marketing all about words? It’s often easiest to create content in article form:  a headline, a few subheads and a couple of paragraphs of text and you are done! The problem is that this is boring! Research by the Content Marketing Institute consistently shows that interactive, non-static content grabs attention. Content that… Read More