How to Make Email Marketing Work for Your Business

I’m seeing a trend with my clients. Those that use email as part of their digital marketing strategy have more success connecting with their target audience. Before and after COVID-19, these businesses build an active community of people. Every business needs to have an active email marketing strategy. Here are the essentials. Use an Email… Read More

Facebook Strategy 2020

Facebook is one of the largest social media platforms in the world. According to the latest data from Pew Research Center seven-in-ten U.S. adults (69%) use Facebook. Despite bad press about privacy and bad actors, it is still a place your business needs to be. It is not easy to compete with other marketers on… Read More

The Right Landing Page Can Turn Digital OK to Digital Wow

Your digital strategy is all about driving traffic to your website – your online home base. Taking time to make the pages you send people to – your landing pages – a great and well presented experience can create the engagement and conversion you are looking for. When visiting your site, customers expect an experience… Read More