LinkedIn Beyond Professional Networking

It is time to think beyond using LinkedIn for networking and leveraging it for marketing. The platform offers a growing suite of marketing options that are worthy of consideration. LinkedIn is used by 25 percent of U.S. adults, according to the latest data from Pew Research Center. Further, 50% of Americans with a college degree use… Read More

Your Online Reputation May Be Harming Your Business

As business people, we all pay attention to what we present to our customers. Is our store tidy and are the right products features? Does our appearance strike the right impression at meetings? Do we listen to customers and potential customers to really understand their needs. All good, but what about your business online? Today’s… Read More