Make Your E-Newsletter Better

There’s a new email newsletter resource center online: The site offers best practices information to email newsletter publishers, advertisers, and writers. The site provides information on best practices email newsletter publishers, advertisers and writers. The site is operated by Market Wise Inc., which publishes best practices Web sites on a range of Internet marketing… Read More

Opt-In E-mail Still A Great Communication Investment

Online marketing company Merkle’s report “View from the Inbox 2009” shows that e-mail continues to be a popular and effective marketing communications channel. E-mail offers a low cost-per-contact and the ability to provide direct, measurable results. However, communicators need to be aware of continually changing user attitudes and behavior regarding e-mail. In boxes are crowded with marketing messages. Marketers… Read More