Email – Basic But Effective

According to a new report from Epsilon and the Direct Marketing Association’s Email Experience Council, the there is a steady increase in email open rates over both Q4 2011 and Q1 2011. Highlights compiled from 7.1 billion emails in January, February and March 2012, across multiple industries and approximately 150 participating clients, show that: Open… Read More

Free Webinar: How to Grow Your Email Marketing List

The Email Experience Council offers a free webinar: King Consumer & the Quest for the Email Marketing Holy Grail: How to Grow Your List – The Right Way. The webinar will be held Wednesday, June 23, from 2:00 – 3:00pm EDT. Acquiring new subscribers has long been a top priority – but also a challenging quest… Read More

Read Up on E-mail Marketing

I often write about effective ways to use e-mail to communicate. I find the best communication tips come from the world of the folks who are using e-mail to make money. The E-mail Experience Council (EEC) has a good list of e-mail marketing books to read: http://www.emailexperience.org/resources/books-on-email-marketing/ They may say they are about marketing, but… Read More