Perfecting the B2B Email Subject Line

According to research from Adestra, analyzing 1.159 billion B2B emails, the subject lines that work best are either less than 30 characters, or longer than 90 characters. Using 90 characters and upwards produced the highest response rates because more benefits can be communicated by using more characters. Snappier subject lines that used 30 characters or… Read More

Email – Basic But Effective

According to a new report from Epsilon and the Direct Marketing Association’s Email Experience Council, the there is a steady increase in email open rates over both Q4 2011 and Q1 2011. Highlights compiled from 7.1 billion emails in January, February and March 2012, across multiple industries and approximately 150 participating clients, show that: Open… Read More