How to Execute & Measure Successful Email Marketing

How to Execute & Measure Successful Email Marketing is a free whitepaper. Email marketing is arguably the most powerful channel for lead generation. If you don’t have a strong email marketing foundation, you’d better start building that knowledge. Download our free ebook and use the best practices shared here as a roadmap to your email marketing… Read More

Study: The Purchase Path of Online Buyers

The Purchase Path of Online Buyers is a recently released joint shopping study between Forrester Research and GSI Commerce. The study looks at 15 retail websites during the 2010 holiday season to better understand how retailers can effectively connect with online buyers. This report looks at: Why online shoppers still follow “traditional” paths to purchase How to effectively influence… Read More