Free Webinar: How to Grow Your Email Marketing List

The Email Experience Council offers a free webinar: King Consumer & the Quest for the Email Marketing Holy Grail: How to Grow Your List – The Right Way. The webinar will be held Wednesday, June 23, from 2:00 – 3:00pm EDT. Acquiring new subscribers has long been a top priority – but also a challenging quest… Read More

What’s Your Sender Score?

Sender Score is a free e-mail reputation service that can provide you with important information you need to safeguard your e-mail reputation and deliverability. Sender Score allows you to enter an IP address or domain name and get a “Sender Score.” The score is a quantitative indicator of  e-mail reputation. The score is based on the same kinds of data… Read More

Opt-In E-mail Still A Great Communication Investment

Online marketing company Merkle’s report “View from the Inbox 2009” shows that e-mail continues to be a popular and effective marketing communications channel. E-mail offers a low cost-per-contact and the ability to provide direct, measurable results. However, communicators need to be aware of continually changing user attitudes and behavior regarding e-mail. In boxes are crowded with marketing messages. Marketers… Read More