How Often Should You Send E-mail to Your List?

I have often been asked the question, “How often can I send email to my list?” We all have so much to say, but know that we can lose our audience with too much. My answer has always been different, depending on who is asking. So it was with interest (and validation to my approach)… Read More

SPAM = Anything The Receiver Does Not Want

Recipients will flag an e-mail as spam if the content is not of interest to them, even if they have opted into the list that sent it. That is the main finding of recently released data from a MarketingSherpa/Q Interactive study. While the top reason that respondents reported e-mail as spam was because they had not… Read More