Email – Basic But Effective

According to a new report from Epsilon and the Direct Marketing Association’s Email Experience Council, the there is a steady increase in email open rates over both Q4 2011 and Q1 2011. Highlights compiled from 7.1 billion emails in January, February and March 2012, across multiple industries and approximately 150 participating clients, show that: Open… Read More

How to Execute & Measure Successful Email Marketing

How to Execute & Measure Successful Email Marketing is a free whitepaper. Email marketing is arguably the most powerful channel for lead generation. If you don’t have a strong email marketing foundation, you’d better start building that knowledge. Download our free ebook and use the best practices shared here as a roadmap to your email marketing… Read More