Tag Archive for: email marketing

Email unsubscribes

The Up-Side of Email Unsubscribes

If you are like most marketers, you watch your unsubscribe rate with every email you send. You live in fear that lots of people will leave your list. In these days of distilling everything into a metric, no one wants list size to decline. Email unsubscribes are bad, right? It’s time to think more broadly. […]

Increase email open rate

Tips to Increase Email Opens

Email is one of the most powerful marketing tools for building customer relationships, increasing brand awareness and driving sales. It’s a worthy part of your digital marketing strategy, but impact hinges on getting people to open your messages. Here are some tips for boosting your open rate. Personalize Personalizing email marketing based on customer behavior, […]

Email marketing

Email Marketing Checklist

Email marketing is one of the most effective digital marketing tactics to nurture a relationship with your clients and prospects. Inboxes are crowded places, but research still demonstrates that email gets the best engagement and return on investment. Here I offer a checklist of best practices for effective email marketing. Build Your Own List Build […]