Dynamic Duo of Email and Social Media

Combining your email marketing and social media campaign efforts strategically can help you get the most impact from both. Email is still the powerhouse of digital marketing. Social media tends to have the latest tools and tricks. Combine them to get the most impact for your brand. Email by the Numbers 82% of businesses use… Read More

How to Make Email Marketing Work for Your Business

I’m seeing a trend with my clients. Those that use email as part of their digital marketing strategy have more success connecting with their target audience. Before and after COVID-19, these businesses build an active community of people. Every business needs to have an active email marketing strategy. Here are the essentials. Use an Email… Read More

Hey You! I’m Talking to You

Email marketing is a valuable marketing tool, with open and engagement rates that outstrip all social media channels. (Yes, even Facebook!) To get results, you have to format and compose emails that draw readers in. Write Subjects that Grab Attention It all starts with a great subject line and teaser text. That will be visible… Read More