Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Brands are scrambling to adjust their strategies on Facebook, following the announcement earlier this year of further reduction in organic (free) reach from company pages. Since then, many brands have wondered if it makes sense to be on Facebook at all. It is too soon to pull the plug on Facebook, but it is time… Read More
The rules on Facebook are causing even the most devout organic marketers to look at paid ads. While the wizard to create an ad is fairly easy to follow, the first decision you need to make is what type of ad you want to create. Here are some available ad types and what they could… Read More
Facebook has updated custom audience options for ads. To access the new options, open your Business Manager dashboard, select Audiences, and then the Create Audience tab. The new Engagement options are available under the Custom Audience option. Previously, there were only four options in the Engagement tab. Now there are options for video, lead form, canvas, Facebook page, and Instagram.… Read More