Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Running Facebook ads as part of your digital marketing strategy? (You probably should.) One of the most important metrics within Facebook ads manager is ad frequency. The Facebook ad frequency metric shows you the number of times your ad has been seen by a unique user. An ad frequency of four means that each user… Read More
We all know that organic reach for brands has been choked off. To reach our audience, we need to have a paid strategy. Facebook has a wide range of ad formats, targeting options, and campaign types, so you want to do some research before you dive in. Facebook Ad Types to Consider Engagement Ads on… Read More
Brands are scrambling to adjust their strategies on Facebook, following the announcement earlier this year of further reduction in organic (free) reach from company pages. Since then, many brands have wondered if it makes sense to be on Facebook at all. It is too soon to pull the plug on Facebook, but it is time… Read More