Kurtz Digital Strategy
High Impact Marketing and Communication
Facebook’s advertising platform continues to evolve, adding more and more options and becoming infinitely more complex. To help you with your Facebook ads, here are three best practices to optimize your campaigns. Choose the Right Objective When you create an ad, the first choice you have to make is the objective. Facebook offers a range… Read More
Brands on Facebook need to use both free and paid placements in order to get any traction. Facebook ad opportunities abound. Here are tips to get it right. Read More
Running Facebook ads as part of your digital marketing strategy? (You probably should.) One of the most important metrics within Facebook ads manager is ad frequency. The Facebook ad frequency metric shows you the number of times your ad has been seen by a unique user. An ad frequency of four means that each user… Read More