Brands on Facebook need to use both free and paid placements in order to get any traction. Facebook ad opportunities abound. Here are tips to get it right. Read More
Get the Most from Your Facebook Ads
Importance of Facebook Ad Frequency
Running Facebook ads as part of your digital marketing strategy? (You probably should.) One of the most important metrics within Facebook ads manager is ad frequency. The Facebook ad frequency metric shows you the number of times your ad has been seen by a unique user. An ad frequency of four means that each user… Read More
Facebook Ad Options to Consider
We all know that organic reach for brands has been choked off. To reach our audience, we need to have a paid strategy. Facebook has a wide range of ad formats, targeting options, and campaign types, so you want to do some research before you dive in. Facebook Ad Types to Consider Engagement Ads on… Read More