Kurtz Digital Strategy
High Impact Marketing and Communication
The reality for brands is that you have to include paid ads as part of your Facebook strategy. Without ads, brands get little or no exposure on the platform. Facebook has added tools to help marketers to fine tune the impact of their ads. Facebook has expanded ad metrics to provide more granular ad performance… Read More
Facebook is one of the largest social media platforms in the world. According to the latest data from Pew Research Center seven-in-ten U.S. adults (69%) use Facebook. Despite bad press about privacy and bad actors, it is still a place your business needs to be. It is not easy to compete with other marketers on… Read More
Facebookâs advertising platform continues to evolve, adding more and more options and becoming infinitely more complex. To help you with your Facebook ads, here are three best practices to optimize your campaigns. Choose the Right Objective When you create an ad, the first choice you have to make is the objective. Facebook offers a range… Read More