Facebook’s advertising platform continues to evolve, adding more and more options and becoming infinitely more complex. To help you with your Facebook ads, here are three best practices to optimize … Continue Reading >
Brands on Facebook need to use both free and paid placements in order to get any traction. Organic reach on Facebook has been ratcheted down to all but zero. Meanwhile, … Continue Reading >
Running Facebook ads as part of your digital marketing strategy? (You probably should.) One of the most important metrics within Facebook ads manager is ad frequency.
The Facebook ad frequency … Continue Reading >