The Elephant in the Room Is Getting Larger

Facebook, the largest of all social media channels, just keeps growing. Predictions are that it will achieve 2 billion users by the end of 2017. That is a whole lot of people. You online marketing and communication strategy must leverage Facebook. People of all ages and interest are on Facebook and most use it every… Read More

Optimizing for Attention on Facebook

Here is a quick overview on how to maximize your visibility on Facebook. This is largely base don advice from Facebook itself. Write compelling headlines – Use headlines that give people a real sense of the content.As a general guideline, compelling headlines use great verbs and are relatively short.Every. Word. Matters. Avoid overly promotional content –… Read More