Facebook Adds Analytics Options

Facebook Analytics is a free tool that lets you access audience demographics and measuring customer behavior across channels. Some new features were recently added. There is now more support for Facebook Pages and offline conversions that leverage artificial intelligence. Here is an overview of the changes: Omni-channel analytics were added for Facebook’s family of apps and services with… Read More

Connecting With Your Customer on Facebook

No matter what your business is or what size it is, you need to be connecting with your customer and target customer on Facebook. Facebook has more than 1.79 billion users, with close to 1.2 billion of them logging at least once a day. It’s impossible to ignore Facebook’s presence and influence. What do you need to be… Read More