Post on Facebook Like a Pro

The most important way to gain visibility on Facebook is to post interesting content. Your content should appeal to your target client, use your keywords and represent your expertise.

Posts should be made by members of the team and should reflect the style, tone and expertise of the person making the post.

  • Follow the 80-20 rule: no less than 80 percent informational, no more than 20 percent direct promotions.
  • Keep posts brief, 40-125 characters.
  • Use images and video whenever possible.

Facebook Content Ideas

  • Address a question commonly asked by clients. Whenever possible, link to relevant content at your website (preferred) or to authoritative content at another site for more information.
  • Share events that you will be part of:
    • If you are the presenter and the event is open to the public, create a Facebook event.
    • If you are the presenter but the event is not public, share a photo and details about what you said after the fact.
    • If you are a participant, share the event (if there is one) and/or make a post during or after the fact about the event (use any provided links or hashtags to connect yourself with the larger audience around the event).
  • Share an article that has helpful information your target audience will appreciate. Start with your 2-3 sentence take on why the information is valuable and then include the link to the article. (The link will automatically generate a preview image and text; you can delete the link from the post once the preview is present).
  • Post about personal happenings such as a recent vacation, family activity or milestone, or an experience in the community. People want you to be personable on Facebook.
  • Use Facebook Live to share an event in progress or capture a moment with a client.

Get Posting!

Post regularly. Gauge the frequency based on your audience. Once a month might be fine. More likely you want to post weekly or a few times a week.

Post on different days of the week and at different times. Use the Facebook Schedule Post option to make this easier to manage.

After you have 6 months of posts, look at Facebook Insights to determine any patterns for best days and times to post to connect with your target audience.

Facebook Ad Options to Consider

We all know that organic reach for brands has been choked off. To reach our audience, we need to have a paid strategy. Facebook has a wide range of ad formats, targeting options, and campaign types, so you want to do some research before you dive in.

Facebook Ad Types to Consider

Engagement Ads on Wall Posts

Engagement ads are shown to the people who are most likely to engage with your post.

Lead Ads

Facebook Lead Ads are both an ad and a landing page where people can respond to your call to action. With Lead Ads, you can collect information from potential customers.

You can use these ads to get people to sign up for your email newsletter, volunteer, schedule appointments, and more.

Video Ads

Video ads can be more memorable than ads with text and images. To create one, you upload the video to Facebook’s native video player, customize the description, thumbnail, budget, and targeting.

Carousel Ads

Carousel Ads display multiple images or videos within the same ad. Each image or video can link to a different page of your website.

Try Remarketing

Facebook’s remarketing lets you reach people who’ve already interacted with your brand in some way. Maybe they visited your website (or a specific page on it), took some sort of action in your app or game, or gave you their email address or phone number.

Facebook tags these people via web cookies. Your remarketing ads can then be shown to those people as they go through their Facebook News Feed, so they’ll remember you, and perhaps convert on one of your offers.

Use the Facebook Pixel

Facebook’s tracking pixel tracks actions that happen on your website as a result of your paid ads (as well as your organic posts). All you have to do is add code to any pages you want to track.

Actions include things like adding an item to a cart, viewing content, making a purchase, and completing registration.


3 Tools to Spy on the Competition Online

Call it spying or marketing intelligence – if you are not paying attention to what your competitors are doing online you are missing out. What everyone else is doing is an important piece of research that needs to factor in to your successful digital marketing strategy.

To help, here are three free tools that help you monitor your competition.

Facebook Pages to Watch

Facebook offers page admins the opportunity to watch other Facebook pages. To create a watch list, go to the page Insights tab and find the field to add the names of pages you want to monitor.

You can see each the pages follower growth, engagement, and you can click on any to see the competitors’ top posts from the past week.

Google Alerts

Google Alerts enables you to monitor the internet for anything, including topics and brands. Set up alerts for your industry keywords or for mentions and articles on your competition.


Hootsuite is a publishing tool. You can set up streams to monitor brands or keywords.

There are also numerous in-platform apps that can help. The free app TrendSpottr enables you to set up multiple “streams” in your Hootsuite dashboard to watch trending topics, keywords, brand reputation and even identify industry influencers.