If you use Facebook to communicate for your organization, you are sure to have seen a sharp drop in organic reach. When Facebook fan pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited content to their news feeds that would be seen by… Read More
Wondering how to optimize you business Facebook page for impact? 5 Best Practices for Optimizing Content for the New Facebook Timeline Format is a free white paper based on a study that tracked the engagement metrics for 43 brands ranging from 20K to 40MM fans for 21 days prior to and 21 days after the… Read More
There’s lots of hubub about Facebook changes and how they affect individuals. But business marketers should be aware that Facebook now offers even more tools to help you. For a great summary of these opportunities see Social Media Examiner’s 5 Ways to Optimize Your Facebook Page.