Tag Archive for: facebook

Invite People to Like Your Facebook Page

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Facebook company pages are a worthwhile way to engage online for most businesses. Even though Facebook does not share your content with most followers anymore, building a community there is worthwhile.

First, create your page

The first step towards inviting people to like your Facebook page is, of course, to actually have a Facebook company page. You must have a personal profile to create a business page. Follow the prompts and complete as many sections as apply to your business.

Invite friends to be followers

  • Go to your company Facebook page and look for the three dots just below your cover photo
  • Click “Invite Friends.” A screen will pop up with a list of your friends
  • Click on the name of each friend you want to invite
  • Click “send invites”

Note: The bottom of the invite pop up gives you the option to send invites in Messenger as well. This option is a good way to make sure your invites are seen.

Follow up

You will get notices when people like your page. Thank them! For those that don’t act, check in individually via message to check if they got your request, Explain the value of connecting with you on Facebook.

Inviting followers who are not connections

Facebook offers a “share” feature that allows you to reach people who aren’t already connected to you personally.

  • Go to your Page and look for the bar located directly under your cover photo. Look for the “Share” button.
  • Most of the options will allow you to reach people who are not connected to you as friends. Try several different options and include a friendly message to earn more page likes.
  • If you choose to share on your own timeline, be sure set the post to “public” to ensure that everyone will be able to see the post.

Another option, Promote Page ads

One advertising option allows you to promote your page to increase “likes”. This will allow you to reach a target audience with the invitation to like your page. This can help you  build a larger audience more quickly than the Invite and Share options.

Facebook Refresher

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Facebook and Instagram are sister channels. The former has the largest audience and the latter is popular with younger consumers who see Facebook as a bit stale. Most brands will want to leverage both. Here’s a reminder of the basics to do that well.

  • Build community. Use your Facebook page to build relationships. People are more likely to engage with a post that feels personal rather than something that’s over-produced or obviously not created by you.
  • Use stories. Facebook stories can be posted to both Instagram and Facebook at the same time, which can help to maximize coverage and engagement. Not all functionalities are available on each Stories version so pay attention to any differences that impact your message.
  • Hashtags are for Instagram. Facebook supports hashtags, but they never gained a foothold. You don’t need them on the platform. However, hashtags have high value on Instagram. People use the Instagram Explore tab, so including the right hashtags can increase the likelihood that your content will surface there.

Connecting on social media means following best practices for each platform.  Follow these basics and you are on your way!

Time to Update Your Facebook Company Page

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Now is a good time to take a look at your Facebook company page. Several fields are being removed on August 1. Act now to make sure your most important information doesn’t get dropped!

The specific impacts on your page depend on the fields available for your type of business. The following sections will be removed from your Page listing options:

  • Mission
  • Company Overview
  • Biography
  • Affiliation
  • Personal Interests
  • Additional Details
  • Parking

Find out what will be removed from you page by logging in and selecting Edit Page Info. This menu is found just beneath your cover photo.

You will see a listing of the fields that will be removed from your page, as well as the content currently in each field. Add any critical information that will be lost to fields that will remain.

While you are editing the page, review your content to make sure it is your latest and greatest information. Also, take a look for fields that may have been added since your last review of the page. Be sure to use every opportunity to explain your business.